Bill Browne
Director, Democracy & Accountability Program
Victorian Electoral Commission (VEC) head Sven Bluemmel told The Australian today that the threat of election interference and disinformation is “very, very real” – but that “All we care about at the VEC is misinformation and disinformation about the electoral process” because “We don’t have truth in political advertising in Victoria (or anywhere else in the country”.
The Victorian Electoral Commissioner is badly mistaken.
Both South Australia and the Australian Capital Territory have truth in political advertising laws. South Australia has had them for forty years, where they “have undoubtedly changed the face of electoral campaigning”, so there is no excuse for not knowing about them. In both jurisdictions, electoral commissions are responsible for administering truth in political advertising laws.
It was surprising to read in The Australian, of all places, that truth in political advertising laws do not exist, as the paper endorsed such laws in 2016 after Labor’s “Mediscare” campaign.
It is perfectly legal to lie in a political ad in Victoria, but that is not true everywhere in Australia and it does not have to be true in Victoria. The South Australian model is constitutionally sound, respected by both sides of politics, proven to work and effective at nipping lies in the bud.
There is also, at least in principle, bipartisan support for truth in political advertising laws in Victoria. The VEC may soon be required to care about all kinds of political misinformation and disinformation, not just that relating to the electoral process. They would do well to brush up on how South Australia has done so well with its laws over four decades.