Australia’s red-meat sector has been urged to get behind a trade pact with the European Union, despite the industry slamming it as a dud deal.
The parties struck an agreement on Tuesday after years of negotiations to expand trade across a range of areas.
Australia will remove a five per cent tariff on imports of European products, which hits car makers such as BMW and Mercedes along with producers of goods such as fashion products, food and drinks.
EU tariffs will be removed on imports of a wide range of Australian goods, including critical minerals, manufactured items and many dairy products.
But farmers are among those left furious by the agreement, with some saying it delivers no commercially meaningful market access despite an increase in quotas.
After years of pushing for expanded exports, the nation’s red meat industry denounced the deal, labelling it the worst free-trade agreement the nation had signed.
Trade Minister Don Farrell said the agreement would still mean expanded access to Europe for Australian red meat.
“We’ve got an 800 per cent increase in our access to the European market as a result of this agreement,” he told ABC Radio on Wednesday.
“I’m asking the cattle industry to come on board. This is a vital moment for them.
“If we can’t demonstrate to the rest of the world that Australia is capable of negotiating free and fair trade agreements, then we’ve got a big problem in this country.”
Under the agreement, 35,000 tonnes of red meat per year will be sent to the EU, a quantity Senator Farrell said was worth billions of dollars.
National Farmers Federation president Hamish McIntyre said the deal fell well short of the amounts producers wanted.
“This is a long-term, generational agreement … it’s for 10, 20, 30, 40 years,” he said.
“We have locked ourselves into very low volumes for a long period of time. That’s where the great frustration is coming from.
Sheep Producers Australia chief executive Bonnie Skinner said the deal, for sheep meat, was largely unchanged from the one Australia rejected in 2023.
“The increase in access is small and, critically, it does not unlock real commercial opportunities,” she said.
“For a premium market like the EU, this falls short of what was needed.”
It was a different story for Australia’s prosecco producers, who have been popping corks in celebration of the deal.
Despite pressure from European winemakers, Australian producers will be allowed to keep using the term “prosecco” for domestic sales, but will have to phase out the name over the next decade for exports.
Katherine Brown, a fourth-generation winemaker with Brown Brothers, toasted the deal after years of anxiously waiting for negotiations to finalise.
“It’s fantastic that we’ve been told the prosecco name for that grape variety will retain domestically in Australia,” she told AAP.
“The name will phase out for export markets, but 95 per cent of Australian prosecco is drunk in Australia anyway, so we have to look at this as a major win.”
The deal gave Australian prosecco a future as growers were hesitant to plant the grape during prolonged negotiations which left the industry in limbo, Ms Brown said.
“It now gives us a really strong stance to put further investment into it, put in more prosecco vineyards and keep enjoying this amazing drop,” she said.
“The fact we got to retain the name in Australia is the main part of the fight we’ve been fighting.”
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Sam
Wed, 25.03.26
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Sam
Wed, 25.03.26
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Wed, 25.03.26
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Wed, 25.03.26
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Wed, 25.03.26
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Gregory Shearman
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Robert Howard
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Wed, 25.03.26
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Join the conversation
You've got to love Barnaby Joyce, pretending that he was so powerless in the 2010s as oil refineries closed... it's not like he was leader of the Nationals or literally deputy PM or anything...
Once again the opposition continue to ask the same question hoping to get a different answer. The government knows this will be the case so why pander to their stupidity, obviously QT is a total waste of time money and energy nothing is learned that assists the public except that the LNP are a spent force in Oz politics.
I swear I've just heard the Sydney Diocese collectively clutch their pearls.
As I understand it, they're not permitted to pay any attention to women in leadership positions.
The Coalition and One Nation would set your house on fire just so they could run in and "save" you. It's clear that they intend to maximise harm to Australia for their own political self interest. It's exactly what they did with Bondi attack.
I have the remnants of a 1.5kg bag of TNCC party mix - I fear it may not be enough, which means I'm also eye off the chocolate macadamia clusters.
If the fact that increasing interest rates is not going to address any of the problems in our economy is so obvious even us poor non-economists can understand it, why can't the RBA? Is Bullock genuinely so out of touch? Or does she have a different agenda? or are the members of the rate-setting board just not very smart? Why do they always seem to move towards rate increases faster than other comparable countries and move slower towards rate decreases?
The way the Coalition and One Nation have been running around the country encouraging everyone to panic is ridiculous. They are the last people you want in power during a crisis.
If we all took the EU president's speech to Parliament on face value we'd be forgiven for assuming that Iran aggressively attacked the Gulf states and closed the Strait of Hormuz without reason or warning. Not once was there an acknowledgement that the US and Israel started an illegal war against Iran... committing war crimes by destroying civilian infrastructure. She cannot be taken seriously.
So, all those innocent dead civilians, all that destroyed infrastructure... and all we get from our government is passive voice instead of sanctions and accusations against the REAL aggressors. "The deaths of Palestinians/Iranians/Iraqis/Afghanis is unfortunate... we urge all parties to be moderate".
Wash, rinse, repeat. The fuel panic is just another symptom of the sickness that has consumed our leaders. We could have weaned ourselves off oil decades ago, even if we just moved our vehicle fleet over to gas. Nothing... crickets. This situation was entirely predictable and yet our governments spent taxpayer money subsidising this insidious poisonous fossil fuel instead of taxing it to the hilt.
Do we want to live in a world where evil always triumphs?
I almost clicked on Henderson's video, thankfully my brain overrode my finger.
Synapses can be tricky
Woohoo!. Jim 'Doc' Chalmers has put a gun to the head of the piano players taking Australians for a song and told them to get with the damn programme or suffer the consequences: 'We won’t cop big corporates treating Australian consumers like mugs.'
Just don't mention the GAS, or the PRRT, or the DIESEL REBATE, or the gold-plated ELECTRICITY PRICES, or the PRIVATE HEALTH COVER scam, or the HOME INSURANCE free-for-them, or [checks a large pile of Studies..] - like Mongo, you'll just make him angry.
Thank you for your attention to these matters.
Morning, Amy & The Point team
Thanks for lighting the way as we descend into the political abyss once again.
(Hope your second coffee has been a success, Amy)
Look forward to spending the day following the coverage with you.
All the best
Angelika 😊🌻